What is a 301 Redirect & When Should You Use One?

The 301 redirects are used for long-term redirection. When you need to shift permanently from an old URL to a new one, 301 redirecting is utilized. 301 redirection is ideal for the following scenarios:

1. When you want to adjust the URL structure after changing the domain name.

2. The product is no longer available, thus the consumer will be sent to a similar-type website.

Permanently redirecting old URL to new URL is called 301 redirect. By creating a redirect, you can tell visitors and search engines that your site URL or blog post URL has been redirected. So when a visitor clicks on your old URL, it will be automatically redirected to the new URL.

301 redirection is ideal for the following scenarios:

1. The product is no longer available, thus the consumer will be sent to a similar-type website.

2. When you want to adjust the URL structure after changing the domain name.

Why 301 Redirect is necessary after changing URL?

When you permanently move your website URL or page, 301 redirects are set to redirect the visitor to the new URL and if you do not do this, the visitor has to face 404 not found error on your site.

This not only affects the user experience but also hurts your website SEO. Therefore it is very important to create 301 redirect.

By 301 redirect, you tell visitors and search engines that your site URL or blog post URL has been redirected to the new URL forever.

A 301 redirect is a permanent redirect from one URL to another. It is used to tell search engines that a page has permanently moved to a new location, and to pass along any link equity or ranking power to the new URL.
There are several situations when you might want to use a 301 redirect:
1. When you change the URL of a page: If you change the URL of a page on your website, you can use a 301 redirect to ensure that users and search engines are directed to the new URL.
2. When you merge two websites: If you are merging two websites, you can use 301 redirects to redirect traffic from the old website to the corresponding pages on the new website.
3. When you delete a page: If you delete a page on your website, you can use a 301 redirect to send users to a relevant page on your site instead of showing a 404 error.
4. When you change the domain of your website: If you change the domain of your website, you can use 301 redirects to redirect traffic from the old domain to the new domain.
Using 301 redirects is an important part of maintaining a website and ensuring that users and search engines can easily access the correct pages on your site.