glossary for beginners

WordPress, SEO & Blogging Glossary Terms for Beginners

If you are new to the world of bloggers, you are ought to be surprised with new terminologies used by your fellow bloggers. As you might struggle to figure out what they all mean, we have made it easy for you by compiling our blogging glossary, Wordpress glossary and SEO glossary. Read more...

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301 Redirect

Permanently redirecting old URL to new URL is called 301 redirect. By creating a redirect, you can tell visitors and search engines that your site URL or blog post URL has been redirected. So when a visitor cli...

A

A/B Testing

A/B testing, also known as split testing, refers to a randomized experimentation process wherein two or more versions of a variable (web page, page element, etc.) are shown to different segments of website visi...

Above the Fold

The page area of any website that is first loaded and visible on the screen, without scrolling down is "Above the fold" fold basically means, the upper part of a page is visible and the lower part hidden. Abo...

Absolute Path

In WordPress, an absolute path refers to the full, complete file path that points to a specific file or directory on a server. It starts from the root directory of the file system and includes the entire direct...

Ad Code

Ad code is a combination of HTML and Js code used for providing the ads on a page where we add the code. The js part loads the SDK and functionality, while the HTML code marks place and dimension along with o...

Ad Impression

Ads shown by Google on the web page visited by the visitor is called Ad Impression. When any visitor opens your content like blog or YouTube videos to watch or read, then Google Ad shows it. This is the Ad impr...

Ad RPM

RPM is called Page RPM which means that how much earning you have earned from 1000 Page Views (PVs), its Average Earning is Page RPM. As you know there are about 3 to 5 ads on a page. So there will be as many i...

Admin Area

Admin page is the one where the owner of the blog (and the team who has the admin access/edit access) can login to the backend of the website and make required changes, approve posts/comments/content, modify th...

Affiliate

Affiliate marketing is a way through which a blogger earns commission by selling a company's product through his website. Whatever commission you get depends on the product, what type of product it is, suc...

Alexa Rank

Alexa rank is a list of websites ordered by some stats and managed by Amazon. They track websites and order them from 1 to more. Sites like Google, Facebook, amazon are one of the tops. They basically check fa...

Alt text

Alternative Text is some kind of text or description of the photos posted in a blogpost. It is important for below reasons: 1. If Keywords are part of the description/alt text, it can help in SEO optimization....

AMP

Everything is good in your site, but despite that it is very important for your site to load fast, because there are many users, in which if your site takes more than 2 seconds to load, then they ignore it....

Article Spinning

Article spinning is a technique used to create multiple versions of a piece of content, such as an article, blog post, or product description, by changing certain words and phrases while keeping the overall mea...

Atom

Sitemap can be in any format XML, RSS and Atom feed The main difference between these is that the XML Sitemap submits the details of the URL of all the pages and posts of your website to the Google webmaster....

Author

In WordPress, an author refers to a user who has the capability to write and publish posts on a website. An author is a user role in WordPress, which has a set of capabilities that determine what actions the us...

Auto Blogging

An Auto-blogging or automated blog is a term in which a website pulls the content from another website using the RSS feed. Mainly the term auto blogging is related to spam blogs. Instead of this, there are also...

Autocasting

Auto casting is the use of software to automatically create audio podcasts out of text on a blog or other Web site. This is a very useful method for storytellers and writers to share stories via podcasts from...

Autosave

Autosave is a feature in WordPress that automatically saves a draft of your post or page as you work on it. This feature is intended to help prevent data loss in case of technical issues or unexpected events, s...

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Backlink

Backlink is a link that makes a way to go from another website to your website. When the link of one web page is linked with the link of another web page, it is called backlink. With the help of simple language...

Black Hat

Black hat means using unethical/illegal ways to rank your blog. Black hat includes all bad practices for making links for SEO from various sources. These include 1. PBN (Private Blog Networks) 2. Traffic Gen...

Blank Ad

if you implement your tags in incorrect format then blank ads shown in your AdSense page so its important to insert right n proper tags on your blog post

Blogging

Blogging is the act of creating and publishing content on the internet, typically in the form of a website or an online platform. Blogs can cover a wide range of topics and can be written by any individuals...

Blogosphere

It is like telling 'A blogging world'. All blogs, bloggers and readers on the internet are interconnected together where they can interact , share and discuss content or opinions in the form of blogs.

Bounce Rate

Bounce rate is the percentage of website visitors which are landing on your website and leaving before taking any action on your blog or website. The actions can be clicking on the page elements, ads, or signin...

Breadcrumb

**Breadcrumbs **are a navigation aid that allows users to see the path they have taken to get to the current page. They are typically displayed as a hierarchy of links at the top of a page, with the current pag...

Broken Link

When you delete any page on your blog but its link is available anywhere, then it is called Broken link that means a link that shows error or does not exist on your blog, then it is called Broken link. is calle...

C

Call to action (CTA)

CTA stand for Call To Action. These are features you add in your blog that encourages a visitor to click on it. It can be a link, a form to fill, a survey, a downloadable file etc. Where a visitor clicks on it....

Canonical URL

Canonical URL or Canonical Link is the same thing, which is used in HTML. It is used as SEO, where by using Canonical Tag, if the same page in our website is opened with a single URL, then we tell which URL is...

CAPTCHA

A CAPTCHA (Completely Automated Public Turing test to tell Computers and Humans Apart) is a type of challenge-response test used to determine whether or not the user is human. It is typically used to prevent au...

CDN

CDN is short for Content Delivery Network. As the name suggests, it is used to provide the content, content in the case of WordPress is the images, static files, scripts that load over a network. CDN helps to p...

Child Theme

A child theme in WordPress is a theme that inherits the functionality and styling of another theme, called the parent theme. It allows you to make changes to the design and functionality of a website without mo...

Click-Through Rate (CTR)

CTR stands for Click-through rate. It is the percentage of people who click on an ad after seeing it ad on your blog. This is an important concept in digital marketing.

Clickbait

Clickbait is a text or a thumbnail link. It is designed to attract attention and entice users to follow that link. Also designed to read view, or listen to the linked piece of online content. That is being typi...

CMS

As the name of CMS suggests, it is a Content Management System. CMS Admin gives full facility to the owner to manage his website. After the website is created, you can login and access any function, meaning you...

Content Syndication

Content syndication in digital marketing is a essentially capability republishing a piece of content material (whether that be an article, infographic or a video) on one or more websites. Through it anyone can...

Conversion Rate

The number of conversions divided by the total number of visitor audiences is called the conversion rate. If you had 50 conversions from 1,000 interactions, your conversion rate would be 5%, since 50 ÷ 1,00...

Cost per click (CPC)

CPC stands for Cost per click. It is the amount you earn for each unique click on any of the ads in a blog. Example, digital Advertisements placed through platforms such as Google AdWords, etc. CPC is also an i...

Cost Per Thousand (CPM)

CPM stands for cost per thousand impressions. It is a term used in advertising to describe the cost of displaying an ad on a website or other platform 1,000 times. In CPM advertising, advertisers pay a fixed...

CPA Marketing

CPA (Cost Per Action) marketing is a type of online advertising in which advertisers pay a fee each time one of their ads is clicked and a specific action is taken. The action that is required to trigger the pa...

cPanel

cPanel is a control panel that helps you to manage your web hosting server using a web-based interface. cPanel allows us to publish websites, manage domains, organize web files, databases, create email accounts...

Crawling

Crawling is a process of fetching records programmatically. Generally, we visit the blog and get content as an audience, but search engines like Google, Bing, Duck Duck go they do not do this. Instead they have...

Creative Commons

(Creative Commons license, CC for short) is one of several public copyright licenses that allow the free and free distribution of certain works, without which those works would have been copyrighted. Here 'Krit...

Crosslinking

Crosslinking is the practice of linking to related pages within a website from different pages within the same website. This is done to help users navigate the website, to signal the importance of certain pages...

CSS

The full form of CSS is Cascading Style Sheet. CSS is a simple design language. Which is made to simplify the process of rendering web pages. Using css, you can control the color of web pages, style of font, di...

Curated Content

Curated content in marketing refers to the practice of selecting, organizing, and presenting information from multiple sources that aligns with a brand's marketing goals and appeals to its target audience....

Customizer

WordPress Customizer is a built-in tool in WordPress that allows users to customize various aspects of their WordPress site, such as the site's layout, color scheme, and widgets, among other things. It is...

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Database

A database is a collection of records storing data in tables. Each table contains multiple rows of records having a fixed number of columns. A database has multiple tables, and each table has multiple records....

Dedicated Hosting

Talking about dedicated hosting, dedicated hosting is a hosting in which you are given a complete server in which only your website is hosted and no website is hosted in the server other than your website and i...

Direct Traffic

In Google Analytics, direct traffic refers to the visitors that come to your website by typing the URL directly into their browser, or by clicking on a bookmark. Direct traffic can also include traffic from unt...

Domain Authority (DA)

Domain Authority has become an important metric to measure the search engine score of your website. It has come about after Google stopped updating the PageRank data. Domain Authority helps you to compare y...

Domain Rating (DR)

DR or domain rank is a metrics by Ahrefs which was introduced to index and rank sites by ahrefs. But now SEO specialists use it to mark site quality and filter sites for SEO works. So, a site with DR 60 is goo...

E

Event Tracking

Event tracking is a method of measuring and analyzing user interactions with specific elements on a website or web-based application. It is used to track specific actions or events, such as clicks, form submiss...

Excerpt

If you noticed, WordPress shows full posts by default on your home page, blog page, and auto generated archive pages such as category, tag pages. What's wrong with full posts? Well, it may make your site slo...

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Favicon

When we visit any sites in the browser, there are tabs when we open multiple sites or at least one site. So, to identify the opened site under a tab, we use two things - title - image(icon) so a small image...

FTP

FTP (File Transfer Protocol) is a standard network protocol. It is the exchange of data files between the server and the client on the Internet and in the local network. FTP is completely based on client server...

Functions.php

In WordPress, the functions.php file is a theme-specific file that allows you to add custom code and functions to your WordPress site. It is located in the root directory of your WordPress theme and can be used...

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Google Adsense

Google Adsense is a contextual advertising service that lets you place adverts on your website or on YouTube videos. When someone clicks on the advertisements, the users will be compensated. Google Adwords gene...

Google AdWords

“AdWords” is a very good advertising service of Google itself. If someone wants to promote their business through online advertising, then Adwords is the best way for online advertising. This service of Google...

Google Analytics

Google Analytics is an analytics tool by google used by various services to get stats for a website's views. For most of the users only tracking views, is what google analytics does. But Google Analytics is mo...

Google Sitelinks

Google Sitelinks are links to specific pages or sections of a website that appear under the main search result for a specific query. They are designed to help users quickly navigate to the most relevant content...

Google Webmaster

The webmaster tool or search console indexes the URL of that website or the contents of that website only after the permission of its owner about any website, for that the owner of that website has to index his...

Gravatar

Gravatar is tightly connected to your email address. Once you register a free account with Gravatar, the service will let you upload a picture that you want to use as your avatar. Whether it's your actual photo...

Guest Post

Guest Blogging is the process of writing on someone's blog as a guest author. Guest author means you are a temporary writer one time or multiple on a blog owned by someone else. Guest blogging helps - making b...

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Hosting

When you create a website or blog, all its contents like images, videos, pages etc. have to be stored in the server so that other people can access it through internet. Web hosting is a type of service that all...

Hyperlink

A hyperlink, also known as a link, is a clickable element, usually underlined and shown in a different color, that redirects the user to another web page, document, or a specific location within the same page....

I

Influencer

Influencer is someone who promotes the product and service of a company or business. It is completely different from any business and customer and it is easy for the influencer to promote a product because the...

Internal Linking

Linking one page to another page on the same domain is called internal linking. It links one page to another page on your website. You must have seen many websites linking old posts or valuable posts to new pos...

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JavaScript

JavaScript is a dynamic computer programming language. It is an Interpreted/Oriented Language. JavaScript is also known as client side/server side script. With the help of which a dynamic web page is created. T...

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Keyword

A keyword is a word or phrase which shows what content is about. Like for Wordpress plugin article "Wordpress plugin" is a keyword, and "contact form 7 Wordpress plugin" can be other keyword

Keyword Difficulty

Keyword difficulty is a measure of how hard it is to rank for a particular keyword in search engines. It is based on a number of factors, including the number and quality of websites that are already ranking fo...

Keyword Prominence

Keyword Prominence or Keyword Placement, when you do an article writing, the place where you add the keyword is called Keyword Prominence. From the point of view of Search Engine Optimization, it is very import...

Keyword Proximity

Keyword proximity refers to the distance between keywords within a piece of content, specifically in relation to each other in the text. It is the measure of how close together two or more keywords appear in a...

Keyword Stuffing

Keyword stuffing is a technique to rank the page incorrectly and bring it to the first page in Google. In which in a blogger page content and meta tags, the same phrase or which we and you speak the target keyw...

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Landing Page

The home page is the main point for visitors as well bots for checking Seo. And with new properties like CLS and first content rendering. We can do things to improve. 1. Use low-quality image placeholders (Re...

Long-Tail Keywords

Long-tail keywords are more precise keyword phrases that visitors are more likely to employ when they're nearing a point of purchase or utilising voice search. They seem counterintuitive at first, but if you...

Loop

A loop in WordPress is a programming construct used to display a series of posts or other content on a WordPress site. The loop retrieves data from the WordPress database and outputs it in the desired format, s...

LSI

LSI in easier terms is the keywords related to the main keyword. Let say we are writing about Messaging app, so personal message is main keyword where as voice message, text message, message background, message...

M

Media Kit

It is like a resume for your blog / your blogger profile. It should be a very brief summary of your reach, achievements, brands worked with, service/products offered height your blog. The client/brand should...

Meta Description

Meta Description is a code snippet, which is written on Hyper Text Markup Language (HTML). When a user does a keyword search on search engines like Google, Bing etc., the search engine shows the best ranked pos...

Meta Title

When we do a keyword search in Google, then Google shows us the links of different websites. As I searched in Google, On Page SEO Tips in Hindi, Google showed a post of ShoutMeHindi only. In this, what is being...

Metadata

Metadata is data about data. In other words, it is information that is used to describe the data contained in something such as a web page, document or file. Another way to think of metadata is as a brief expla...

Monetization

A website where a person writes regularly about topics that interest them, usually with photographs and links to other websites they find interesting.  To put it simply, monetization means making money from you...

Multisite Network

A multisite network in WordPress is a feature that allows users to create and manage multiple websites from a single installation of WordPress. Each website in the network is called a "site" and shares the same...

MySQL

MySQL is a database management system that is used by WordPress to store and retrieve data. WordPress is built on a PHP and MySQL platform, which means that it uses PHP scripts to interact with a MySQL database...

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Niche

Niche blogging is a type of blogging where the blogger focuses on a specific niche or topic, rather than writing about a wide variety of subjects. Niche blogs are created with a specific audience in mind and ta...

Nonce

Nonce are Number only used once which is used when there is a secure operation need to be done. Nonces are valid for short period of time and expire, they can be only used once. Nonces are used in cases like...

O

Organic Traffic

Organic traffic is considered to be the most valuable type of traffic for a website, as it is free and comes from people who are actively searching for information related to the website's content. Sear...

P

Page Authority (PA)

PA is Page authority, another MOZ metricWhat is page authority? Simply put, it is a score that can predict how well a specific page will perform on the search engine result pages (SERPs). The score ranges from...

Parent Theme

If the duplicate version of an original theme is a child theme, then the original theme is called a parent theme. Most of the Genesis frameworks use it, for which it is one of the popular themes. WordPress i...

Pay-Per-Click (PPC)

Pay-per-click (PPC) marketing is a type of digital advertising where advertisers pay a fee each time one of their ads is clicked. It is a way of buying visits to your site, rather than attempting to “earn” thos...

PBN

A private blog network (PBN) is a group of websites that are used to build backlinks to a target website with the intention of improving its search engine ranking. PBNs are typically used by people who are tr...

Permalink

As you know that when we do a search on the Internet about any topic, the result or the page of the article related to it remains connected to a path ie url or link of a website. That link or URL is called perm...

PHP

PHP is an acronym for "PHP: Hypertext Preprocessor". It is a widely-used, open-source scripting language. PHP scripts are executed on the server. It is free to download and use. PHP is an amazing and popular l...

phpMyAdmin

Wordpress uses DB to store website data like users, posts, and more in SQL based DB like Mysql, postgreSql. To help non developers easily manage database an open source tool PhpMyadmin is used, which is a GUI b...

Pingback

A backlink is called as a pingback in WordPress language. It can be any of the below: A backlink you receive from an external site to your content or  An internal link, you have created to your own posts. In e...

Plugin

WordPress plugins are software applications that allow you to extend the functionality and features of your WordPress website. In the same way that applications work on your smartphone, websites work on compute...

Publisher ID

A publisher ID in Google AdSense is a unique identifier assigned to an AdSense account that is used to track and report earnings generated by ads displayed on the publisher's website. The publisher ID is i...

R

Reciprocal Links

Reciprocal links are links that are exchanged between two websites. Essentially, one website will link to another website, and in return, the second website will link back to the first. These types of links w...

Referral Traffic

Referral traffic is the traffic that a website receives from other sites that link to it. When a user clicks on a link to a website from another site, it is referred to as referral traffic. Referral traffic ca...

Return on Investment

Let's say your total investment is X. The Amount your investment increases to become is Y. Then, ROI = (Y-X)/X * 100 eg:) If total investment X = Rs. 1000 If this investment increases to Y = Rs. 2000 Th...

Rich Snippets

Rich snippets are a way of google giving resources to person searching for a query. It can be a list of answers questions, or a list of options like if we search for websites to chat we may get a list of all ch...

Robots.txt

It is a text, MS word or any other text editing file with written instructions for search engine robot / spider to know where to crawl and where not to crawl on your site. It is added into the root directory o...

RSS

Hey Admin, Rich Site Summary (RSS) or Really Simple Syndication (RSS) Feed, It publishes frequently updated content using a variety of common web feed formats, including blog posts, news headlines, audio, video...

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SERP

A search engine results page (SERP) is the webpage that is displayed by a search engine in response to a user's query. It lists the websites, videos, images, and other types of content that the search engi...

Shortcodes

Let say we installed a plugin, and want to use in sidebar. So one way is to add code for same, but not all can do. Instead there is a short code, which internally contains the code. So, instead of writing the w...

Sitemap

In Simple Words, Sitemap is basically used for navigation on your website for both crawlers and as well as users. There Are Two Types of Sitemap - 1) XML Sitemap - Is Basically Used For Crawlers. ( Understand t...

Sponsored Post

Sponsored posts are a form of paid advertising on social media or blogs where a brand pays a publisher or influencer to create content that promotes the brand's products or services. This type of content i...

SSL

SSL Certificates is a digital certificate. Which you can buy from any organization or on your own. This creates a secure connection between your web browser and your web server. This certificate includes th...

T

Tagline

WordPress and other blogs have two options that are basically naming and description for the blog. So, the tagline is just a short sentence showing the motto or idea of a website. Like I have Tekraze as the ti...

Tags

To classify the content and separate for easier structuring, we require some taxonomies like jacket and t-shirt both are clothes but different category. More further the jacket can be normal wear or party wear....

Taxonomy

In WordPress, a taxonomy is a way of grouping content together based on common characteristics. WordPress comes with a number of built-in taxonomies, including categories and tags. Categories are used to gro...

Template

The template is of multiple types for WordPress as the template is basically a piece of code or design including HTML/PHP/js code. There can be1. Code Templated - A theme template file for the posting page, arc...

Theme

WordPress Theme is a User Friendly Framework for your Blog or Website. By which the Visual Appearance of your site can be customized. In simple language, how your site will look from Front, its entire managemen...

Theme Editor

Theme editor is a simple text editor in WordPress located at Appearance » Editor. It allows us to modify WordPress theme files from the admin area. ... It is important to note that if we don't know how to...

TLD

TLD stands for "top-level domain." In the context of the internet, a top-level domain (TLD) is the part of a domain name that comes after the "dot" (e.g., .com, .net, .org). There are several different types of...

Two Factor Authentication

Two-factor authentication (2FA) is a security process in which a user provides two different authentication factors to verify their identity. This helps to ensure that the user is who they claim to be, and that...

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VPS Hosting

VPS (Virtual Private Server) hosting is a type of web hosting that allows a website to be hosted on a virtualized server. A VPS is a virtual machine that runs on a physical server, and it is set up to function...

W

White Hat

White hat seo is a legal and preferred way of doing SEO. Whatever done under this is a safe practice. It includes like 1. Guest posting 2. Mentions 3. Social Signals 4. Link sharing 5. Directories 6. Spee...

Widgets

A widget in WordPress is a small block of content or functionality that can be added to specific areas of a WordPress theme, such as the sidebar, header, or footer. Widgets provide a way to add dynamic content...

Wp-config.php

wp-config. php is the core WordPress files. It contains information about the database, including the name, host, username, and password. This information allows WordPress to communicate with the database to st...

WYSIWYG

WYSIWYG is short for What you see is What you get means you will see whatever you writing exactly as it will appear to everyone. This refers to the editor for writing posts on the blog. If we talk about WordP...

X

XML

XML is an Extensible markup language and used mostly for keeping configurations of sites/software as it is - easier to write - easy to read - common language - better for documentations/configsIt can be u...