How to do on page SEO ( User Satisfied 10 Chapter Content)
What is on-page SEO? (Chapter 1)
On-page SEO is basically the optimization of a web page according to search engines & users.
On-page SEO factors are the optimization of content, title, description, internal & external links, and URL.
Why is on-page SEO important?
It’s important because a web page having better on-page SEO tends to get high ranking and relevant traffic from search engines.
In this on-page SEO checklist, you’ll get proper guidance on how to do on-page SEO step by step.
After going through this guide you’ll able to score better in on-page SEO.
So, let’s move to the 1st chapter.
How To Optimize Content With Visuals (Chapter 2)
In this chapter you are going to learn how to use proper images in your content according to search engines to get better results.
Specially in this section am going to show you step by step process, how to optimize visuals in your blog post.
Your content is king.
Always remember you are publishing a masterpiece.
According to research, it is found that content having images grab more attention of visitors and increases dwell time up to 68%.
Have a look at this ▼
As you can see, this blog post is filled with only words no visuals are used.
Now look at this ▼
In this blog post, a good combination of images is used.
As a visitor which blog post will grab your attention?
On which blog post would you like to stay for long?
Of course the 2nd one.
Using screenshot and relevant images increase trust because it shows whatever you are telling you are showing its proof.
It also increases the attention and interest of visitors towards post.
Therefore, always try to use images and screenshots in your content.
Never upload images directly. Compress image before importing it into a blog post. For this work, you can use a free WordPress plugin called imagify.
So as you have known about importance of visuals. Now its time to move to our next chapter.
Optimization Of Heading & Links (Chapter 3)
In this chapter you are going to know everything about heading tags, internal & external links.
Basically in this chapter you’ll get to know the proper method of using these stuff to get better SEO results.
Use H1 & H2 Tag
This is a very common but very important on-page SEO technique.
As a WordPress user, you might have seen that when you write a title WordPress automatically wrap it in H1 tag.
This is because it helps Google to understand the structure of the web page.
If you are using another CMS (Content Management System) then remember to wrap your title in H1 tag.
Wrap all your subheadings in H2 tag.
This gives a good signal to search engine and help search engine crawlers to crawl your web page.
Use your focus keyword at least one time in H2 tag. This really helps in ranking.
Use Internal Links
Linking existing published blog post links into another post of your website are known internal linking.
Internal linking can give a boost to your blog ranking.
If any of your blog post is ranking high in search results and hold good PA ( Page Ranking ). You should interlink that blog post into your other blogs.
This will provide a link juice to other blogs and will push its ranking.
Use External Links
External links are those links that point out to other websites.
Whenever you are giving an external link always remember the website should be relevant to yours.
For example, If you are running a health website and you are linking a tech website then this can be a down fall for you.
A good link will be considered which is niche relevant to your website.
This is a ranking factor.
Google likes relevant links.
Try to give external links to high authority websites in your niche this is a positive sign for Google.
Try to give external links to websites having good DA. This can give a little push to your website DA.
I hope this chapter has given you something good to know.
Let’s move to the next chapter of this guide.
How To Optimize Keywords (Chapter 4)
In this on-page SEO checklist this chapter is one of the most important chapter.
Keywords are very important factor for ranking. A well optimized blog post with keywords tends to get good ranking.
In this chapter you’ll lean proper methods of keyword optimization in a blog to get better search results.
Imagine you are driving a car that has punctured wheels.
Will the car run smooth?
Of course not.
Similarly, keywords are wheels of your blog.
To rank your blog in search engines you need to optimize your keywords.
There are 3 rules of optimizing keywords for better results:
1. Use your focus keyword in the first 100 words.
Whenever you put your focus keyword for the 1st time bold it and use it in double quotations ( “ ).
This helps search engine crawlers to know which keyword you are trying to rank for.
Try to insert your focus keyword at least 6 to 7 times in your blog.
Keep everything natural. Don’t forcibly insert keywords. All the placement of keywords should make sense.
2. Use LSI keywords
LSI keywords can help your blog rank for many keywords.
LSI keywords are relevant keywords that are related to your main keyword.
In the above picture, you can see that our main keyword is “Google”. When we type it in the search box different words appear that are related to Google like google translate, google classroom, etc.
These are what LSI Keywords are!
To know more about LSI keywords click here.
3. Use keyword in images
Lots of people do this mistake, they simply upload and insert images in post.
According to on-page SEO techniques, this is not good.
As you upload an image and click on it.
You can see some boxes like this.
Fill your target keywords in Alt Text.
Fill a suitable title in title box.
This helps Google to understand the image and keyword that your are trying to rank for.
This also increases the number of keywords in over all blog post.
How To Create SEO Friendly Title, Description & URL (Chapter 5)
In this chapter you’ll lean tried & tested method to optimize title & description to increase CTR up to 87%.
According to Google this helps a lot in ranking.
In this section I’ll share you the secret that pro bloggers use to optimize their title, description & URL.
So if you want to write SEO-friendly title and descriptions, this chapter is for you.
According to Google title is a very important on-page SEO factor.
It is because this is what users see very first time when they search for a keyword and your blog appears.
To increase CTR your title should be very catchy.
Use title tag modifiers like “best”, “guide”, “checklist”, “fast” and “review” this can help you to rank for even long-tail versions of your focus keyword.
You can also use years in title.
This makes your title look more updated and also increases CTR.
If you are writing a list post. Then try to use odd numbers.
Like, top 11, best 25, etc.
Let’s move to the description.
Meta description also plays a major role in CTR.
This is what users see below your title.
A well-optimized meta description can push you CTR up to 58%.
There are three major factors to be kept in mind while writing a meta description:
- Content overview
- Specific benefit
- Content description
It’s very important to keep these three things in mind while writing a meta description for better results.
For PC your description should be around 160 characters & for mobile phones, it should be around 130 characters.
Optimizing meta description with focus keyword is a good sign of on-page SEO.
How To Create SEO Friendly URL
This is one of the most important part of on-page SEO checklist.
Your blog URL is the main door of your blog.
There are two rules for creating an SEO friendly URL:
- URL should be short
- URL should contain focus keyword
I have seen many URL having date, that is ridiculous.
If your blog URL looks like this then you are really making a big mistake.
Your permalink of your blog post should match this structure.
Look at this above URL of my blog.
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