You may already be aware of the importance of business blogging. However, you may not be very clear as to how you can optimize your blog posts and make them search engine friendly. Without search engine optimization (SEO), you cannot expect to take full advantage of the tremendous marketing potential that blogging can provide.

A study conducted by blogger.com showed that approximately 60 percent of the businesses have blogs, but 65 percent of the blog owners do not even update their blogs.

The aim of this article is to provide some tips on how you can optimize a blog post for SEO so that you are in a position to enjoy the benefits that blogging offers.

8 TIPS ON HOW TO PROPERLY DO BLOG SEO

1: DO EXTENSIVE KEYWORD RESEARCH

For proper on-page optimization, thorough keyword research is essential. You may naturally include keywords when you provide valuable content on various topics on your website. However, it is important to make use of certain techniques and tools in order to identify related keywords that you may have not considered but are relevant to your blog.

You can make use of SEMrush and Google AdWords keyword tool to find out related keywords depending on the topics covered in your blog posts. You can also use these tools to find out what keywords or keyword phrases your competitors are targeting in order to generate traffic for their websites.

2: SPRINKLE KEYWORDS THROUGHOUT YOUR BLOG POST

After identifying the keywords that are relevant to the topic of your blog post through research using the tools, the next step is placing them strategically to create maximum impact. This is important because search engine crawlers index the content on the basis of relevance and keywords usage. Include keywords in the title, title tags, headings/subheadings, first paragraph in the introductory sentence, last paragraph, anchor text and meta descriptions.

However, you must take utmost care to avoid keyword stuffing as it can irritate readers. In addition, Google can penalize you for keyword stuffing. The trick is to strategically place them at a couple of locations.

3: OPTIMIZE IMAGES

You must include the keywords in the filename of the photos that you add to your blog. Additionally, you should also include a keyword-rich description in the alternate text field.

4: REFERENCE OTHER BLOGS/BLOGGERS WITH LINKS

Sometimes, you may refer to another article or blogger in your post. If you do that, it is important that you incorporate a link to the referred article or blogger. It is good blogging etiquette. In addition, you may receive a link back to your blog, if you are lucky. Quality links are helpful in improving your SEO ranking.

5: GIVE VISITORS AN OPPORTUNITY TO SUBSCRIBE

Place Feed/RSS subscription button at a prominent place on your site so that readers can easily subscribe to receive your blogs through email. This enables your followers to receive instant notification when you post new blogs.

Read More 8 Tips On How To Optimize A Blog Post For SEO In 2022