Unarguably, SEO is one of the most important online marketing strategies for small businesses. It helps the website to get better ranking in the SERP, which in turn generates more traffic, leads and sales.

SEO is a combination of two different techniques i.e. on-page SEO and off-page SEO. On-page SEO is a set of activities that you do on your website to improve your SEO, while off-page SEO is a set of marketing activities you do outside of your website to improve your SEO.

On-page optimization is a very important aspect of SEO, as it helps your website to get better ranking in the search engine result pages. However, it is not an easy task and requires a lot of time, effort and knowledge.

Here are the 5 most important on-page SEO techniques that will help you to get higher ranking in the search engine result pages:

1. Optimize Your Website’s Title and Meta Tags

The title tag is one of the most important on-page SEO factors. It tells the search engine what your web page is about. So, it is very important to optimize your title tags for the target keywords.

The meta tags are also very important for on-page optimization. Meta tags provide information about your web page to the search engine. So, it is very important to optimize your meta tags for the target keywords.

2. Optimize Heading Tags

Header tags need for users to designate headings for your web page. The principle header tag is known as an H1, and that is commonly reserved for the title of the web page.

We also have sub-headings that pass from H2 to H6. Every page for your internet site has to have a completely unique H1 tag, which is usually made from the identity of the web page. The H1 tag of your web page has to comprise the primary keyword or word that you are optimizing the web page for.

Avoid the use of heading tags to mark non-heading elements, along with navigational buttons and contact numbers. Use heading tags to set the context and introduce readers to the following subject matter.

3. Image Optimization

Images help to break the monotony, especially while you writing lengthy-shape content. Courses like the new york times degree the visuals to story ratio. This turns into notably important if you are producing loads of pieces of content material each day.

Alt text (Alternative Text) descriptions help search engine bots to understand your pics higher. Alt textual content must offer context and must examine evidently human beings.

If you have a larger number of images on your website, we propose that you put up an image sitemap using your Google seek Console account.

4. URL Optimization

URL is the location or address for individual pieces of content on the web. The naming and format of your URL can affect your click-through costs. Customers are more likely to click on a page that provides them context and readability on what is contained on the web page. URL is taken into consideration as a minor rating sign with regard to rankings by SERPs. 

Google, with its EMD update, has targeted low-exceptional genuine fit domains. This doesn’t suggest that you won’t rank for a certain keyword even if you very own the precise shape area however the quality of content material on your website is even extra crucial.

5. Sitemaps

Sitemaps allow webmasters to inform approximately pages in your web page that are to be had for crawling. A sitemap is an XML report that contains a listing of URLs at the side of extra metadata for a website.

Sitemaps help internet crawlers to become aware of and crawl all the pages to your website. They also offer search engine statistics on whilst a page changed into ultimate modified and the way regularly become the page changed.