Regardless of the size and scope of your business, it’s imperative that you maintain a regularly-updated blog. In addition to keeping both current and prospective clients in the know, a well-written blog helps illustrate the fact that your company is constantly moving forward. Conversely, irregular updates and shoddily-composed posts are liable to create the impression of a stagnant, unpopular business.

When composing a blog post – or any other piece of web content, for that matter – it goes without saying that you want it to be seen by as many people as possible. The following tips will prove invaluable in getting your company’s blog noticed and bringing more foot traffic through the door.

1. INCORPORATE SEO

Businesses of all sizes have utilized search engine optimization, commonly known as “SEO,” to great effect. After identifying the keywords for a blog post’s subject matter, take measures to incorporate those terms into the body of the post. When doing this, you’ll want any sentences that feature the keywords to sound as natural as possible. Modern web users are very adept at identifying blatant keyword inserts, so it pays to get creative when including them in your blog posts. If you don’t have any experience with search engine optimization, consider enlisting the services of a highly-rated SEO company.

2. BE CONSISTENT WITH TONE AND CONTENT

If your company’s blog is all over the place tonally and content-wise, prospective clients won’t know what to make of it. As Forbes’ Jacquelyn Smith points out, it’s important to define the type of audience you wish to reach and tailor your content accordingly. Of course, this isn’t to say your posts should be redundant. Maintaining a prevalent tone while presenting new material is one of the cornerstones of good blogging. In many respects, this process is similar to writing for a television series. Even if a show’s setting, mood, and characters have all been established; talented writers can come up with original and entertaining ways to utilize them.

3. TAKE ADVANTAGE OF SOCIAL MEDIA

Facebook, Twitter and various other social media giants can play an integral role in directing traffic to your company’s blog.

READ MORE: Effective Tips for Getting Your Company’s Blog Noticed